Our Work - Mermaid Quay
Mermaid Quay
Who they are:
Mermaid Quay is a modern waterfront shopping centre based in Cardiff, Wales. It is famous for its amazing views and open air restaurants.
What we did:
The logo is a literal representation of the name via an anthropomorphic letter Q. Turquoise blue/green colours emphasized the aquatic water theme.
Mermaid Quay
Who they are:
Mermaid Quay is a modern waterfront shopping centre based in Cardiff, Wales. It is famous for its amazing views and open air restaurants.
What we did:
Chocolate worked with Halogen (PR) with a view to improving Mermaid Quay’s brand image and increasing consumer awareness. We created a new improved logo package, a trade and consumer website, email campaign and refreshed signage trail.
We also developed a strong marketing campaign and hoardings to attract new tenancies. As a result, Mermaid Quay secured a host of top-end tenants such as Wagamama and Côte.
Case study by Client
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- Borough Parade (1)
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- Chicago's (3)
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- Corn Exchange (3)
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- EK Centre (1)
- FM Print (2)
- General Mills (1)
- Go Lower (1)
- Harlequin (1)
- Harry Ramsdens (5)
- IKEA (1)
- Ixxy's Bagels (3)
- JPF Clarke (2)
- La Tasca (2)
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- Modello (3)
- NMG (1)
- Patisserie Valerie (2)
- Pumpkin (2)
- Ravello (6)
- SSP (1)
- Sweets in the City (2)
- Thanks for Franks (2)
- The Online Printing Shop (1)
- The Pasty Shop (3)
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