Our Work - Patisserie Valerie
Patisserie Valerie
Who they are:
Patisserie Valerie Group are a chain of boutique continental bakery and confectionery stores in south England. Along with sister companies Druckers and Baker & Spice, the group has been in operation since 1926.
What we did:
Chocolate were challenged by Patisserie Valerie management to increase revenue in one of their best performing units within a fixed budget. Chocolate assessed the customer journey and redesigned Patisserie’s instore communication, creating simple and effective pieces which offered the right choice at the right point.
Patisserie Valerie
Who they are:
Patisserie Valerie Group are a chain of boutique continental bakery and confectionery stores in south England. Along with sister companies Druckers and Baker & Spice, the group has been in operation since 1926.
What we did:
In addition to commissioned photography and packaging, a large part of the redesign involved removing clutter from menus and menu boards as well as internal and external point of sale pieces.
This resulted in a cleaner and clearer decision path for customers and the client saw a profit rise of over 10 percent at the front end of a recession.
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Patisserie Valerie
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Patisserie Valerie
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