Our Work - Exhibitions/3D space
Sometimes big is better. Stand out, break away from the pack
and really make a statement.
Vital Ingredient
Who they are:
Vital Ingredient are a UK chain of made-to-order salad and soup bars in London. Each store uses an American style counter service format in which all meals are assembled on site within view of the customers.
What we did:
A range of instore boards and exterior signage was developed for all outlets. They had to display the full extent of product customisation offered by Vital Ingredient, while at the same time guiding customers through the potentially complex made-to-order process in a simple manner that would not cause confusion.
Corn Exchange
Who they are:
Built in 1903, the Corn and Produce Exchange is one of the most iconic buildings in Manchester. Chocolate were asked to reinvent the brand into the Corn Exchange and create a complete marketing suite in conjunction with Halogen PR.
What we did:
Large format graphics throughout the centre helped reinforce the new brand image within the local shopping community. They also served as a platform to showcase the new range of retail opportunities, from department stores to food outlets.
Corn Exchange
Who they are:
Built in 1903, the Corn and Produce Exchange is one of the most iconic buildings in Manchester. Chocolate were asked to reinvent the brand into the Corn Exchange and create a complete marketing suite in conjunction with Halogen PR.
What we did:
Superior interior design is pointless if shoppers are never motivated to walk in the doors to see it. The Corn Exchange external signage was built to instantly capture attention, using modern glass, metal and lighting in stark contrast to the traditional stonework around it.
Daniel Thwaites
Who they are:
Daniel Thwaites are a large, traditional pub company based in Lancashire. With an estate of more than 375 pubs, they have a rich history of brewing beer for over 200 years.
What we did:
With regional pubs in decline around the country, Daniel Thwaites challenged Chocolate to deliver a marketing package which would revitalize their core customer base. Chocolate created a multi-faceted communications package that encouraged local pubs to ‘actively engage with their community.’
Trinity Walk Consumer
Who they are:
Trinity Walk is a brand new shopping centre development in Wakefield. It has more than 60 new shops which include most of the largest UK fashion brands.
What we did:
Large format graphics were installed while the shop units were under construction. The graphics were designed to reinforce a strong sense of brand identity as well as building anticipation for the centre’s official launch.
Cote
Who they are:
Cote are a chain of French Bistros located across the UK. In 2009 they won the Good Food Guide award for “Best Value Restaurant in the UK.”
What we did:
Cote asked us in their early days to turn around 2 underperforming stores. As well as design, Chocolate were heavily involved in planning strategy and coordinating marketing. By the end of the marketing campaign the units were producing a turnover higher than other Cote restaurants elsewhere.
Centre MK
Who they are:
Centre MK is a huge shopping centre development and open market that forms the very heart of shopping in Milton Keynes. Numerous free events are held throughout the year at the centre’s Middleton Hall.
What we did:
Centre MK discovered an opportunity to convert a large space within the centre into dedicated restaurant space. The graphic design team at Chocolate ran a creative campaign using food, beverage and construction to communicate the message on enormous hoardings whilst the build was underway.
Harlequin
Who they are:
The Harlequin is a large multi-storey shopping centre located in the centre of Watford. The centre has over 140 different stores from clothing and fashion to homeware and food courts.
What we did:
For 3 years Chcoolate were responsible for all of The Harlequin’s marketing communications. As well as designing their logo, we also handled their radio press, instore packages and direct advertising.
Trinity Walk Trade
Who they are:
Trinity Walk is a brand new shopping centre development in Wakefield. It has more than 60 new shops which include most of the largest UK fashion brands.
What we did:
To launch the finished centre that helped Trinity Walk achieve a high profile in the local area, a series of big, bold hoardings were designed and installed throughout the centre.
Ravello
Who they are:
Ravello are a small chain of cafes and sandwich shops with 5 locations in and around Westminster, London.
What we did:
The Chocolate design team set about creating a new store design to boost Ravello’s profile in the marketplace. The client has since refurbished all units and is in the process of adding a new store to the chain.
Centre MK
Who they are:
Centre MK is a huge shopping centre development and open market that forms the very heart of shopping in Milton Keynes. Numerous free events are held throughout the year at the centre’s Middleton Hall.
What we did:
To help bring the offer to the attention of potential tenants in the trade, a set of marketing materials were produced for Queen’s Court, Destination Dining. The advertising campaign included sales presenters, invitations and emails as well as large scale hoardings at the site centre for maximum impact.
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Vital Ingredient
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Corn Exchange
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Corn Exchange
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Daniel Thwaites
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Trinity Walk Consumer
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Cote
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Centre MK
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Harlequin
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Trinity Walk Trade
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Ravello
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Centre MK
Case study by Client
- Alleggra (2)
- Apostrophe (2)
- At The Junction (2)
- Birley Sandwiches (3)
- Borough Parade (1)
- Centre MK (3)
- Chicago's (3)
- Choice (1)
- Coors (1)
- Corn Exchange (3)
- Cote (2)
- Cubic Center (3)
- Dairy Crest (4)
- Daniel Thwaites (4)
- Discovery Networks (1)
- EK Centre (1)
- FM Print (2)
- General Mills (1)
- Go Lower (1)
- Green Awards (1)
- Harlequin (1)
- Harry Ramsdens (5)
- IKEA (1)
- Industry RE (2)
- iSys (2)
- Ixxy's Bagels (3)
- JPF Clarke (2)
- La Tasca (2)
- MDX (2)
- Mermaid Quay (2)
- Milk & More (2)
- Modello (3)
- NMG (1)
- Patisserie Valerie (2)
- Pumpkin (2)
- Ravello (6)
- SSP (1)
- Sweets in the City (2)
- Thanks for Franks (3)
- The Online Printing Shop (1)
- The Pasty Shop (3)
- Tri-Star (3)
- Trinity Walk (6)
- Uppercrust (1)
- Vital Ingredient (4)